World of Warcraft numbers down again but Blizzard are unconcerned
The popular MMO World of Warcraft has lost an additional 800,000 subscribers since Blizzard’s last financial report. Three months ago, Blizzard had reported that WoW’s numbers had dropped from 12 million players, in 2010, to 11.1 million subscribers.
Blizzard boss Mike Morhaime said that the majority of losses were in “the East” but did not explain further. However, he also blamed the losses on WoW’s last expansion, Cataclysm, citing the fact that it catered more to hardcore gamers with its end-game content, with very little for casual gamers.
Mists of Pandaria is expected to correct that oversight by offering casual content such as the pet battle system but should still appeal to the hardcore audience.
Morhaime, talking about the Mists of Pandaria, said “It’s really not intended to go out and drive new user acquisition, that’s a whole other strategy. But it does drive engagement with the game, and so that will impact if we do it successfully as players tell each other about the content they’re enjoying.”