The system’s lower price point is set to enable a broader reach
Sony plans to take the PS3 to the family friendly market in 2012, according to Official PSM UK.
Sony Computer Entertainment Europe chief executive Jim Ryan said in an interview that the PS3 will be aimed “more to a slightly younger demographic, a more family market.” He added that he hopes to “open a market that we accessed pretty successfully on both PS1 and PS2, but we haven’t yet gotten to on PS3.”
However, Ryan also assured that Sony plans to stick with the customers that have become its base.
“The core will absolutely not be neglected,” he said. “There’s going to be tons of great stuff for the core gamer.”
Regarding the PS1 and PS2, Ryan said, “The vast majority of the business that we did on both those platforms was done at the sub £129 price points. Now we’ve only got to £199 in the UK.” Clearly, this strategy of appealing to a wider and younger audience is linked to lowering the console’s price.