Report also projects rapid growth for PC gaming
The global PC games market reached a record $18.6bn in 2011, according to a report released by the PC Gaming Alliance. This represents an overall market growth of 15 percent over 2010.
As for individual regions, no geographical market showed any decline in overall PC game revenue for 2011. China showed the largest increase in sales with a growth rate of 27 percent. Additionally, Korea, Japan, US, UK, and Germany all recorded a collective increase in revenue of 11 percent during 2011. Total PC game revenue for the five regions totalled $8bn.
PCGA president Matt Ployhar said digital distribution platforms and online games were among several reasons for the banner sales year.
“While reports of gaming sales at retail show signs of struggle, the impact hasn’t been as great for PC gaming, which had an earlier adoption of newer formats, business-models and delivery with digital distribution, free to play, and subscriptions fueling PC gaming’s strong global growth,” said Ployhar.
“Not only investment dollars, but real revenue and profits, are now being generated solely from purely digital business models, formats, and delivery,” he said.
The report also projected that the PC game business will continue to grow a total of 37 percent to approximately $25.5bn by 2015. This is mainly due to growing access to broadband connections and the increasing ease of digital distribution platforms.