February’s combined sales down 20 percent on same time last year
Market researchers NPD Group has released American video game sales data for February 2012 and things are not looking good, according to a report on GamesIndustry. Combined sales for hardware, software and accessories totaled to $1.06bn, down 20 percent from the $1.33bn total in February 2011.
Hardware sales for the month accounted for $381.4m in sales, while software sales accounted for $485.7m. Those numbers for February 2011 were $466.9m and $637.4m for hardware and software, respectively.
Despite a decline from last year, hardware sales rose from January 2012, with the 360 at the top hardware spot for its seventh month in a row. Not including the Vita, which was on sale for just four days during the reported period, total hardware sales were up 62 percent. With the Vita included, that increase is 87 percent.
The best selling Vita game was Uncharted: Golden Abyss, which despite only having four days of reported sales, made it to the top 20 for software sales, but did not break the top 10. Kingdoms of Amalur: Reckoning was the only new IP to make the top 10. Games that launched in 2011 sold 32 percent less this February than games that launched in 2010 sold in February 2011.
Accessories saw a 16 percent decline from $256.9m last February to $215.2m this February. However, the drop in accessories was smaller than the drop in hardware sales. Three of the top 10 accessories were Skylander character packs, which accounted for over $17m in sales. Another $10m is accounted for by Vita accessories. Four of the top 10 accessories were points or subscription cards, indicating a shift towards digital distribution.