Rambourg says crazy discounts tell gamers a game is not worth much
GoG chief executive Guillaume Rambourg has stated that Steam sales devalues gamers perception of what a game is worth, according to an interview with Rock, Paper Shotgun.
Rambourg said, “Selling games at too high a discount – one often sees discounts above 80percent off here and there – sends a message to gamers: this game, simply put, isn’t worth very much. Of course you make thousands and thousands of sales of a game when it’s that cheap, but you’re damaging the long-term value of your brand because people will just wait for the next insane sale. Slashing the price of your game is easy. Improving the content of your offer when you release your game, that’s more ambitious.”
However, Rambourg also acknowledged that there is a benefit to reduced pricing. He said, “There’s a counter argument to that, of course, which is that sales encourage people to try games that they’re not sure about. And there’s a certain truth to it, but I think that you need to reach a happy medium between giving someone a chance to take a risk without feeling like they’ve gotten a bad deal, and pricing things so cheaply that you tell gamers, ‘this game I made isn’t worth very much’.”
Rambourg also spoke on how GoG handles its own sales and how the service is trying to combat piracy.
“We provide a lot of value in our games that goes beyond just the price. This is one of the key ways we fight against piracy, after all: providing gamers with more value than a pirate does. We actually generate more than half of our revenue from full-price sales, simply because we keep our prices reasonable in the first place. Our average sale tends to be around 40 percent – 50 percent off; that’s plenty of incentive to pick up a game if you’re interested or if you just think you might like to try it because you’re not sure about the game, but not some crazy 75 percent or 85 percent discount that damages the long-term value of a game.”
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