PS3 price cut and lower hardware sales contribute to Sony loss
Sony’s Consumer Products and Services division was hit with an operating loss of 229.8bn yen ($2.8bn) for the full year ending March 2012, compared to a profit of 10.8bn yen during the previous year (via GameIndustry International).
All segments of the division, which include games, PCs, LCD televisions and digital cameras, were affected by poor sales. Sales were down 18.5 percent to 3.13tn yen ($38.2bn) from last year’s 3.84tn yen. The PS3 price cut and lower hardware sales contributed to a $5.74bn loss for the company.
Hardware sales were also down across the board compared to last year, with the PS3 selling 13.9 million units compared to the 14.3 million seen previously. PSP also saw a drop from 8 million to 6.8 million units and the PS2 dropped from 6.4 million to 4.1 million.
However, PS3 software sales saw an increase from 147.9 million to 156.6 million, with PSP game sales falling from 46.6 million to 32.2 million and PS2 game sales following a similar path from 16.4 million to 7.9 million units.
Hardware sales predictions are also low, with the combined sales of the PS3 and PS2 expected to reach 16 million units compared to the 18 million sold the previous year. PSP and Vita sales are expected to increase from 6.8 million to 16 million.
As a whole, the company’s sales were 6.49tn yen ($79.1bn) for the entire year, with a net loss of 456.7bn yen ($5.74bn), compared to a loss of 259.6bn yen the previous year.
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