Publisher hopes Kickstarter program will win some admirers
EA‘s digital platform Origin faces a tough hill to climb against hardcore PC gamers, admits David DeMartini. However, he added that the platform’s new Kickstarter-support program could help win them around.
He said, “The hardcore sometimes has issues with Origin, but they seem to love these crowd-funded games. It was one of the few things we have done that wasn’t controversial and nobody had anything negative to say.”
With regard to the platform’s early teething troubles, DeMartini added, “People forget that when Steam launched, there was a lot of backlash from the core… Origin represents a change, and anytime EA does something that is significant in the industry, it generates a certain amount of reaction.”
A question that might be asked is that since Steam is running with approximately 20 million accounts and more than 4.7 million users online at the time of this writing – as well as those users having games bought and attached to the Steam accounts – is ‘why would users switch?’
Demartini said, “Really, it’s just to give customers an opportunity for choice.”
However, some games, such as Sta Wars: The Old Republic, Mass Effect 3 Battlefield 3, remain Origin digital exclusives.
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