Rumble boss reveals how quickly the industry is shifting as it evolves
The Game Monetization Summit in San Francisco has revealed some startling figures about the digital games market, as Games Industry International reports, including the fact that the casual gaming sector accounts for just 10 percent of the whole industry’s $50bn turnover.
The summit featured many speakers from leading digital game companies, talking about how they produce content, and how they make their money.
Rumble Entertainment chief executive Greg Richardson revealed that the so-called casual game market is not as vibrant when he said, “Of the $50bn that was spent worldwide last year on games, less than 10 percent was spent on casual content.”
The digital market has undergone several changes over the years. Richardson explained the evolution of the market when he said, “If you look at what people successfully did on Facebook or the early days of mobile, a lot of it was about cheap user acquisition through the spammy virality that Facebook allowed for a while, or manipulations of the terms of service from Apple or Google on the mobile side. That’s gone away.”
Big Fish chief executive Paul Thelen commented on how dynamic the game companies have to be with monetization when he said, “Just because we made money doing this last year doesn’t mean we will make money doing this again next year”
So if casual content isn’t where the money is, where is it? Richardson gave his vision of what lies ahead and explained, “The future lies in going into the larger part of the market which is people that self-identify as gamers, and where the user acquisition and long-term value creation comes from making great games.”
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