Bringing new hardware to market takes deep pockets, says Harrison
Microsoft boss Phil Harrison has issued some advice to the developers at Valve/Steam and Nvidia, warning how hard it is to launch new hardware.
His comments came at the recent Microsoft press event in London, just after the rival firms announced plans at CES for PC-based mass market game consoles in the home, including Nvidia’s Project Shield, Steam’s Piston, and even the Kickstarter project the GameStick.
The PC companies are looking to release these internet-capable consoles, but MCV reported that Harrison spoke out on getting a console to the mass market and how it can cost millions, especially if the consoles are trying to compete with Microsoft, PlayStation, and Nintendo’s already successful consoles.
Harrison said, “CES is always very interesting. But entering the hardware business is a hard thing to do. You need to have deep pockets. Hardware can be successful but it’s rare to get new hardware to scale. I’m talking tens or hundreds of millions. It’s about having a supply chain and a distribution model, it takes thousands of people to make a reality.”
As a former Sony Computer Entertainment Europe executive vice-president and now one of the European bosses at Microsoft, Harrison backs up his words with experience, but only time will tell as to whether or not these new consoles find success in the mass market.
Follow Randy on Twitter: @RandyOnP2R