Designer flash drives
Flash drives are an essential piece of tech to anyone who uses a computer. In my university days I had all of my lecture notes and essays backed up onto multiple sticks (it only takes losing one ten-page paper the night before it’s due to become super paranoid).
Those of us who use multiple computers, be it work or personal, value the power of a simple USB stick. Sure, cloud storage is really handy but there’s just something comforting about having a physical device storing your most important data. Even when I have backed up data in cloud storage I still have it copied onto a USB flash drive, just in case.
The thing is that most tech looks the same. There’s lots of neutral colored computer accessories and hardware. Maybe some snazzy rubber for grip. It’s all very boring. The most we can do is dress up our devices with stickers, skins and cases that reflect our personal style.
So you can imagine the level of my inner glee when I got an email informing me Mimoco was going to have a booth at PAX East. Mimoco produces the MIMOBOT, the rockstar of the designer, character-based flash drive world. The email included an image showing off the company’s colorful booth from another event. I think that was what had me. It was exploding with cuteness. Some of the line-up was on display and included many of my own favorite licenses like Star Wars, Transformers and Sanrio. I knew that character-themed flash drives existed, I had just never come across high-quality ones that appealed to me before.
I caught up with Mimoco early amid the chaos on the first day of PAX East where Mimoco public relations and social media manager Jessica Smiley showed me what the product was all about. MIMOBOTs combine art and functionality, but what I didn’t realize is that they really can be considered collector items. Many products in the line-up are limited hand-numbered units so don’t dawdle too much if there’s one you have your eyes on.
So they’re artsy and unique, but are they practical? Heck yeah. Flash drives are available in 2GB up to 128GB capacities, giving plenty of options for casual and hardcore needs. Also, they’re Mac and Windows compatible. You hear that Mac peeps? You’re not left out in the cold (as you usually are).
What really surprised (and delighted) me was learning that each MIMOBOT comes loaded with Mimory; exclusive character themed content. This includes wallpapers, desktop icons and avatars. I ended up taking home an 8GB USB 2.0 panda from the Hello Kitty x MIMOBOT series and had to contain my squees of “It’s sooooooo cute” when I clicked open the Mimory. Anyone who buys a MIMOBOT will appreciate and value the content rather than consider it bloatware, that’s for sure.
A personal concern that I had was that the USB didn’t seem to have a place to attach to keys or a lanyard. When I asked Jessica about it she showed me ProtoHoodie. It’s a simple little jacket in black or white with a keychain that you can zip your flash drive into. The front has a little window for the character’s face and the back has ‘MIMOBOT’ embroidered on it.
One thing I have seen some people complain about is the price. Units start at $19.95. Yes, you can buy a plain old USB stick for a little cheaper if you want, but what you’re paying for here is really a piece of tech that doubles as art. With Mimoco’s huge line of original USB flash drives that stem from various parts of pop culture, there really is a little something for everyone.
Maybe you have to roll in business casual attire at the office but still want to sneak in some nerd culture? Well you can do that with a Star Wars-themed USB, can’t you? It might even cheer you up if you have an unfortunate, soul-crushing job. Maybe it catches the attention of that awful co-worker you despise but then you bond over your mutual love for Star Wars making you hate them a little less… Hey, it could happen.
From Star Wars, DC Comics, and Adventure Time to Star Trek, Sanrio as well as original pieces, MIMOBOTs turn an ordinary everyday piece of tech into something fun. And why the hell not? My only fear is that Mimoco has turned me into a tech snob in that I want all my devices to be as cute as my USB stick.